Conscious Capitalism: Liberating the Heroic Spirit of Business
John Mackey, Rajendra Sisodia
Format: PDF / Kindle (mobi) / ePub
In this New York Times and Wall Street Journal bestseller, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known and most successful companies, they illustrate how these two forces can—and do—work most powerfully to create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment.
Conscious Capitalism helps us better understand how companies such as Southwest Airlines, Costco, UPS, Panera, Patagonia, Google, The Container Store, and many others, use four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—to build strong businesses, advance capitalism toward its highest potential, and foster a more positive environment for all of us.
evolving rapidly, as we have discussed throughout the book. To reiterate, we are becoming more intelligent in multiple ways, better informed, more closely connected, and more driven by higher-level aspirations and values. Most of us, men and women alike, are becoming better at integrating the masculine and feminine sides of our personae. We are becoming more conscious: we are evolving ethically, we are taking responsibility for more of the consequences of our actions, and we better understand
team member turnover, and the administrative overhead associated with operating large bureaucracies). Conscious businesses tend to grow much faster than their competitors. They do this by expanding the overall market (as Southwest Airlines has done throughout its history for the air travel market and Starbucks has through its ubiquitous coffee bars) as well as by taking market share away from their less conscious competitors. Of course, conscious businesses sometimes create entirely new markets
using their own bargaining power to squeeze the suppliers to get ever-lower prices. The companies often end up with suppliers that struggle to stay profitable and cannot afford to invest in quality improvement or innovation. Conscious businesses, by contrast, are very selective about their suppliers. They seek to partner with innovative, quality-focused companies that also operate in a conscious manner. Suppliers are well paid and in turn pay their own suppliers and team members well. Most
February 6, 2012, http://money.cnn.com/magazines/fortune/best-companies/2012/full_list/. 4. Glassdoor, “Best Places to Work: Employees’ Choice Awards,” Glassdoor, 2012, www.glassdoor.com/Best-Places-to-Work-LST_KQ0,19.htm. 5. Gallup Consulting, “Employee Engagement: What’s Your Engagement Ratio?” 2010, available at www.gallup.com/consulting/121535/Employee-Engagement-Overview-Brochure.aspx. 6. Jennifer L. Mitchell and Ethisphere, “Ethisphere and the World’s Most Ethical Companies Ring NYSE
pigs and poultry has quadrupled and the production of cattle, sheep, and goats has doubled. The FAO predicts that by 2050, livestock production will again double.9 In addition, the cost to human health from heavy consumption of animal products has been well documented, demonstrating high correlations with obesity, diabetes, heart disease, and cancer.10 Whole Foods Market is doing a number of things to try to lessen the high environmental and human health impacts from heavy meat eating: We are