Cool Infographics: Effective Communication with Data Visualization and Design
Format: PDF / Kindle (mobi) / ePub
Make information memorable with creative visual design techniques
Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data.
• Explains why infographics and data visualizations work
• Shares the tools and techniques for creating great infographics
• Covers online infographics used for marketing, including social media and search engine optimization (SEO)
• Shows how to market your skills with a visual, infographic resume
• Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers
With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.
Rules: 12 Principles for Surviving and Thriving at Work, Home, and School, (Seattle: Pear Press, 2009). 11. Michael Weliky, “Under the Surface, the Brain Seethes With Undiscovered Activity”, University of Rochester Newsroom, October 6, 2004, http://www.rochester.edu/news/show.php?id=1898. 12. MIT Research—Brain Processing of Visual Information, MIT News, December 19, 1996, http://web.mit.edu/newsoffice/1996/visualprocessing .html. 13. J. Heer, M. Bostock, and V. Ogievetskey, “A Tour through the
legal opinion, interpretation, and confusion. Still, there are some fundamental issues that infographic designers must consider. The following observations are drawn specifically from the author’s experience with U.S. laws. Infographic designers have the responsibility to produce work that conforms to legal requirements and doesn’t put their company or their clients at risk. Clients expect designers to be the experts in these areas, and infographic designers should have a good understanding of
infographic. Again, the search engine companies are constantly trying to improve their algorithms to filter out spam and artificial links so their users get good search results. You want your outreach activity to focus on contacting actual authors and bloggers that may have an interest in the infographic. If someone posts your infographic because they like it, and they think their audience will like it, you don’t need to worry about future algorithm updates. Remember that links from sites with
scene from the photo in Figure 1-11, recognize the lion hiding in the grass, understand the mortal danger we may be in, and start running away in a fraction of second. Figure 1-11: Lion hiding in the grass Why Infographics Work 15 Visualizing data taps into this pattern recognition ability and significantly accelerates the understanding of the data. You can look at a chart of data presented and understand it quickly by seeing the patterns and trends. This is a much faster way to
on the shelf, they are more likely to choose the products from companies they recognize, and logos are more likely to be remembered. Companies know this, and are very careful to design their product packaging to clearly show the company or brand logo. Figure 1-16: Consumers are more likely to remember a company’s logo than the text of the company name Why Infographics Work 21 Based on research into the Picture Superiority Effect (Figure 1-17), when we read text alone, we are likely to