Creative Motion Graphic Titling for Film, Video, and the Web: Dynamic Motion Graphic Title Design
Format: PDF / Kindle (mobi) / ePub
Captivate your audience and enhance your storytelling with this tutorial based 4-color cookbook, featuring dozens of solutions to your titling needs. Each chapter includes case studies and interviews with the pros, lending cutting insight and lessons learned that will have you creating inspired title sequences in no time.
The book features genre-based tutorial sections, with step by step instructions for creating effective horror, comedy, drama, and suspense titling sequences. Tutorials for creating some of the most popular title sequences in blockbuster movies are included (Se7en, The Sopranos, 24, The Matrix). Other tutorials teach you how to effectively use sound and VFX in your titles, and also included is instruction on editing your title sequence. These techniques, as well as chapters on the essentials of typography allow you to apply these lessons to your title sequence regardless of whether it's for TV, the web, or digital signage.
Also included is a DVD with sample clips, as well as project files that allow you to refine the techniques you learned in the book. As an added bonus we've included 3 titling chapters from other Focal books, with specific instructions on titling within certain software applications.
Cover images provided by MK12, from The Alphabet Conspiracy. Learn more at www.MK12.com
the movie. You have an arsenal of elements at your disposal to accomplish this task. The following are some elements that as a designer and animator you will have to keep in mind while beginning to work on a title sequence: • Typography • Color palette • Textures • Lighting • Camera/movement style • Editing Chapter 1 Title Sequences: Function with Form 3 • Imagery (video footage, still images, 2D or 3D animation) • Styles/techniques (cell animation, CG animation, stop motion,
your homework will greatly affect your creative brief and the successful completion of your project. 4 Chapter 1 Title Sequences: Function with Form Creative Brief in Depth Here is a closer look at the common sections of a creative brief: • Client contact information. Insert the client's name, phone number, and email address. Include the main contact person for this project; if there are multiple contact people, indicate the ultimate decision maker, the person who will sign off on your
mentioned, what is important to understand, what is absolutely relevant, is the concept of a title sequence. How a title sequence articulates itself visually and aurally should be a consequence, dictated by the content. That is why Se7en is such a successful piece. It was created for the movie, and it would not work for any other movie other than Se7en. David Lynch directed 1997's Lost Highway, a film that follows the confusing happenings—in which the boundary between reality and hallucination
you will need to employ a number of additional effects on type to keep it readable. Additionally, type effects will help add that level of professional slickness necessary to help your titles stand out and be memorable. Photoshop's live-editable layer styles are useful on a number of levels. First, as a design effect, they are quite useful in easily recreating a wide variety of light, shadow, glow, texture, and depth effects that come from the real world. Second, layer styles now comfortably
Photoshop. For a quick example, let's set a stopwatch for Angle. Go to the 2 second mark and give the Angle three revolutions. 5 Done-You'll get this ceiling fan-styled shadow movement throughout the type. Take a few minutes and try animating several different layer style parameters with After Effects. Tutorial: Adding Animated Illustrative Elements to a Main Title Card Using a simple, animated illustrative element can make the difference between the movie logos that people remember and ones