Design Elements, Color Fundamentals: A Graphic Style Manual for Understanding How Color Affects Design
Format: PDF / Kindle (mobi) / ePub
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.
With this book, designers will:
—Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order
—See how known pairings and selection methods can be used in real-world projects
—Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations
—Realize the basic tenets of color theory as it is broken down into clear and actionable directives
—Uncover tips and techniques for using color in client-based design work
Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
expectations of when and why certain colors should be used. It is up to the designer to judge whether these expectations will support the delivery of a message or if another color combination should be explored. It is important to acknowledge that subjectivity is always involved when working with color. Viewers perceive color differently. Using high-intensity colors can make the difference between a well-attended and not-so-well-attended event, while applying neutral or calming tones to quiet
ensure that it will be noticed more quickly. Similarly, the size of some visual elements can be reduced so they don’t dominate the composition. By combining color and scale, the designer is able to make certain elements stand out from the rest. Color and scale are often used together when working with type. Large, brightly colored letterforms provide a foundation for great typography. By making some typographic elements bigger and varying their color, type can be used in place of imagery.
aspects of colors and their attributes can be a helpful starting point for designers who want to use successful color combinations to improve their work. SThe cool green makes these stamps look fresh and lively on any envelope. Design: Suunnittelutoimisto BOTH, Helsinki, Finland SBright pink letters seem to be part of the image of smoke in this two-color composition. The photographic representation of smoke adds depth to the two-dimensional space. Design: Timo Turner – Schmidt Thurner Von
be determined by considering what combination of hues would support the message. WWhen combined with a few brighter accents, pastel colors can form the basis of a design that highlights content while still being interesting and dynamic. Design: Shual Studio, Ramat-gan, Israel Vivid compositions are likely to attract a viewer’s attention, but they may not be appropriate in all situations. The design of collateral material for a spa will rarely require a vivid or overly saturated palette.
Design: Subcommunication, Montreal Chapter 5 // Rules for Working with Color //155 Strategies for Working with Clients Effectively communicating color choices with clients can make the difference between winning a pitch and getting a project approved or being sent back to the drawing board. Not all clients are visual learners, nor have they been trained to ignore the subjective nature of color the way designers have. Presenting a clear rationale for why a palette or single hue will be