Information Systems: A Manager's Guide to Harnessing Technology Version 1.3
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Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology. One of BusinessWeek's "Professors of the Year", John Gallaugher of Boston College, brings you a brand new Management Information Systems textbook that teaches students how he or she will experience IS from a Managers perspective first hand through interesting coverage and bleeding-edge cases. Shockingly, at a time when technology regularly appears on the cover of every major business publication, students find IS among the least appealing of management disciplines.
partners can create ﬁnancial loss and brand damage and can sow mistrust. K E Y < < < < < T A K E A W A Y S Facebook’s platform allows the ﬁrm to further leverage the network eﬀect. Developers creating applications create complementary beneﬁts that have the potential to add value to Facebook beyond what the ﬁrm itself provides to its users. There is no revenue-sharing mandate among platform partners—whatever an application makes can be kept by its developers (although Facebook does provide
Urstadt, “The Business of Social Networks,” Technology Review, July/August 2008. 73. 74. F. Vogelstein, “How Mark Zuckerberg Turned Facebook into the Web’s Hottest Platform,” Wired, September 6, 2007. 75. 36. 37. 38. J. Guynn, “A Software Industry @ Facebook,” Los Angeles Times, September 10, 2007. D. Reisinger, “Virtual Goods Revenue to Hit $7.3 Billion This Year,” CNET, November 15, 2010; D. Takahashi, “U.S. Virtual Goods Market to Hit $2.1 Billion in 2011,” GamesBeat, September 28, 2010.
spending a dime on additional marketing. Since so many of the titles viewed on Netﬂix are in the long tail, revenue sharing is all gravy for the studios—additional income they would otherwise be unlikely to get. It’s a win-win for both ends of the supply chain. These supplier partnerships grant Netﬂix a sort of soft bargaining power that’s distinctly opposite the strong-arm price bullying that giants like Wal-Mart are often accused of. The VCR, the Real “Killer App”? Netﬂix’s coziness with movie
journals.” Now imagine a physician assistant Watson that could leverage massive diagnosis databases while scanning hundreds of pages in a person’s medical history, surfacing a best guess at what docs should be paying attention to. A JAMA study suggested that medical errors may be the third leading cause of death in the United States, so there’s apparently an enormous and mighty troubling opportunity in health care alone. IBM is partnering with Massachusetts voice-rec leader Nuance
user initiative. 113 what you see is what you get (WYSIWYG) A phrase used to describe graphical editing tools, such as those found in a wiki, page layout program, or other design tool. roll back The ability to revert a wiki page to a prior version. This is useful for restoring earlier work in the event of a posting error, inaccuracy, or vandalism. Wikis As with blogs, a wiki’s features set varies depending on the speciﬁc wiki tool chosen, as well as administrator design, but most wikis support