Owner's Guide to a Small Business Website: What you need and how to get there - without paying the earth

Owner's Guide to a Small Business Website: What you need and how to get there - without paying the earth

Lisa Spann

Language: English

Pages: 176

ISBN: B00GHK7ASC

Format: PDF / Kindle (mobi) / ePub


Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential.

This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes

- Content management systems and why you need one
- Effective search engine optimisation
- Ensuring your website works on all browsers and devices
- How to integrate social media into your website
- Complying with legal requirements and general web standards

Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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