Owner's Guide to a Small Business Website: What you need and how to get there - without paying the earth
Format: PDF / Kindle (mobi) / ePub
Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential.
This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes
- Content management systems and why you need one
- Effective search engine optimisation
- Ensuring your website works on all browsers and devices
- How to integrate social media into your website
- Complying with legal requirements and general web standards
Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.
fix and send to Africa. He only found this out by chance when someone he knew asked him how things were going and they got talking. He explained that things had been quiet and that he was not getting many enquiries. It came to light that this person had sent an email not long ago and that his colleague had collected the laptop from him. The owner could no longer contact the website designer but had basically established that the same designer had been taking the email enquiries and subsequently
that the candidate really does know what they are talking about. Reading this book will give you a great overview of the subject. Going forward it will be a useful point of reference. Although in the future technologies may change, the basic principles should remain the same. 1 UNDERSTANDING THE IMPORTANCE OF A GOOD WEBSITE Every business, whether large or small, needs a good, well-built website that serves the needs of its customers. An extraordinarily large percentage of the world’s
ensure that any changes that have been made to the main web browsers have not stopped any element of your website from working properly. It will usually include the fixes needed to make it work. • Compatibility check with the iPad This will test the website to ensure that any changes that have been made to the tablet and its operating system have not affected the way in which your website is displayed. Where there are any issues the technician will more than likely be able to fix it.
service may also give you that data, not always with Google Analytics but via the server’s own data (which may be more informative as it will include other search engines). Tip If you take a service plan with a website design agency, there is a very good chance that it will also include the hosting and a number of associated email accounts as part of the package. HOW MUCH IS A SERVICE LIKELY TO COST? Reverting back to the car analogy, the cost of the service will depend on how much work is
content 16–21, 92–6 content-driven websites 8–9 contents pages 23, 84 contrast ratio 41 Control Panel (cPanel) 113, 150 cookies 42–3, 144, 150 see also EU Cookie Directive corporate branding 16 see also logos costs aftercare plans 146 mobile websites 29–30 servicing 145 website design 8–9, 14–15 Cutts, Matt 155 Cynthia Says 156 dance schools, mobile-friendly websites 35–6 data collection 113–14, 131 Data Protection Act 1998 120, 131 data security 120–1 data storage 120 data