Pinfluence: The Complete Guide to Marketing Your Business with Pinterest
Format: PDF / Kindle (mobi) / ePub
How to effectively use Pinterest to market your business, product, or service
Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers.
You will learn:
- How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface.
- Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers.
- How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest.
- Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior.
- Pinterest copyright issues
Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.
would! If people have valid complaints about your company that you are finding on Pinterest—address them! Reply to them, apologize for the mistake or problem, and ask what you can do to remedy the situation. Don’t ignore negative feedback! Addressing the issue is always better than pretending you don’t see problems at all. Agility and flexibility are key characteristics for any business that wants to build community via social media. So take a deep breath, let go of those reins a little, and be
different trusted curators, and every board on Pinterest can be its own mini collection of curated content. Jodi Ettenberg (@jodiettenberg) is a former lawyer currently traveling (and eating) her way around the world. Jodi curates information on space on her super-cool board called “Space is Awesome.” She uses her Pinterest board to collect images of outer space, the Northern Lights, stars, and the moon. The end result is a visually stunning collection of photos that is a pleasure to view and
and on. Users love these! FIGURE 11.2 Aholiday board fromPinterest user Amy Hanks (@aimmers). Start Discussion Boards Pediatric therapist staffing firm PediaStaff (@pediastaff) maintains ongoing discussion boards to engage with their clients and build community. They use a particular pin’s description field to ask a question or pose a discussion topic, then use the comment fields to facilitate discussion amongst Pinterest users. For example, one week PediaStaff introduced a topic for
occupational and physical therapists: great games to help with motor and sensory skills. This got a lively discussion going in the comments for that pin. This approach can serve as a fantastic engagement tool for current and potential clients, so think carefully about the kinds of discussions you could start for your Pinterest followers. Host a Pin Chat Career coach Sean Cook (@seanccook) hosted a unique online event that merged his Pinterest and Twitter worlds; he called it a “pin chat.” It
customers and job seekers. They brought this same smart content-marketing mindset to Pinterest when they started using it. As a quick refresher, content marketing, (which we first discussed in Chapter 6) means “creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.”2 PediaStaff actually has two audiences they need to reach with Pinterest. They have to connect with the hospitals and clinics who are their main customers,