Public Parts: How Sharing in the Digital Age is Revolutionizing Life, Business, and Society
Format: PDF / Kindle (mobi) / ePub
A visionary and optimistic thinker examines the tension between privacy and publicness that is transforming how we form communities, create identities, do business, and live our lives.
Thanks to the internet, we now live--more and more--in public. More than 750 million people (and half of all Americans) use Facebook, where we share a billion times a day. The collective voice of Twitter echoes instantly 100 million times daily, from Tahrir Square to the Mall of America, on subjects that range from democratic reform to unfolding natural disasters to celebrity gossip. New tools let us share our photos, videos, purchases, knowledge, friendships, locations, and lives.Yet change brings fear, and many people--nostalgic for a more homogeneous mass culture and provoked by well-meaning advocates for privacy--despair that the internet and how we share there is making us dumber, crasser, distracted, and vulnerable to threats of all kinds. But not Jeff Jarvis.
In this shibboleth-destroying book, Public Partsargues persuasively and personally that the internet and our new sense of publicness are, in fact, doing the opposite. Jarvis travels back in time to show the amazing parallels of fear and resistance that met the advent of other innovations such as the camera and the printing press. The internet, he argues, will change business, society, and life as profoundly as Gutenberg's invention, shifting power from old institutions to us all.Based on extensive interviews, Public Parts introduces us to the men and women building a new industry based on sharing.
Some of them have become household names--Facebook's Mark Zuckerberg, Google's Eric Schmidt, and Twitter's Evan Williams. Others may soon be recognized as the industrialists, philosophers, and designers of our future. Jarvis explores the promising ways in which the internet and publicness allow us to collaborate, think, ways--how we manufacture and market, buy and sell, organize and govern, teach and learn. He also examines the necessity as well as the limits of privacy in an effort to understand and thus protect it.
This new and open era has already profoundly disrupted economies, industries, laws, ethics, childhood, and many other facets of our daily lives. But the change has just begun. The shape of the future is not assured. The amazing new tools of publicness can be used to good ends and bad. The choices--and the responsibilities--lie with us. Jarvis makes an urgent case that the future of the internet--what one technologist calls "the eighth continent"--requires as much protection as the physical space we share, the air we breathe, and the rights we afford one another. It is a space of the public, for the public, and by the public. It needs protection and respect from all of us. As Secretary of State Hillary Clinton said in the wake of the uprisings in the Middle East, "If people around the world are going to come together every day online and have a safe and productive experience, we need a shared vision to guide us." Jeff Jarvis has that vision and will be that guide.
case but one all parents want their children to avoid (nytimes.com/2011/03/27/us/27sexting.html). 9. Jeff Jarvis, “PDF: Eric Schmidt,” Buzzmachine blog, May 18, 2007, www.buzzmachine.com/2007/05/18/pdg-eric-schmidt/ 10. Holman W. Jenkins, Jr., “Google and the Search for the Future,” The Wall Street Journal, http://onwsj.com/aippTA 11. Jeff Jarvis: “Dell Learns to Listen,” BusinessWeek, October 17, 2007, businessweek.com/bwdaily/dnflash/content/oct2007/db20071017_277576.htm 12. Facebook Help
180, 194 Gutenberg, Johannes, 9, 10, 66, 79, 80, 81, 82, 84–85, 205, 213 Gutenberg Parenthesis, 91–92 Habermas, Jürgen, 70, 73, 74–76, 77, 79, 87, 88, 199, 203, 204, 218 Hall, Justin, 139 Hallmark, 171 Hanitzsch, Tilmann, 32 Haque, Umair, 166 Hardaway, Francine, 36 harm: definitions of privacy and, 96, 100, 216 Harris, Jonathan, 146–47 Harris, Josh, 157–61, 184 Harris, Mark, 16 “hashtag,” 145 headhunters, 44 health care, 49–51, 52–53, 122, 155 Heiferman, Scott, 10, 118 Henry,
could be worth 2.5 cents to the site showing it—more if you click on it. If you turn cookies off and get a generic ad instead, the revenue for that ad space could plummet to 0.015 cent or zero. You will affect the site’s business and its ability to subsidize the often-free content or service it gives you. Induced by media hysterics over ad tracking—“Marketers are spying on internet users,” The Wall Street Journal cries16—various government agencies have threatened to enact do-not-track lists akin
at any scale. Even as much as I celebrate publicness and am an optimist about its impact on our lives, I agree with the cautious, who say that we need to stop and think—and teach our children to stop and think—before exposing ourselves. Media literacy—or, as the Germans more aptly call it, media competence—involves more than consuming content. It now means teaching people how to make content and what its consequences are. There is a growing difference between conducting relationships in the
the lives of my family in those cars. If I cannot count on Toyota to keep them safe, to care about their security, to make that the highest priority, I can no longer do business with them. I ask Rogers whether he would reveal repair records. His instinct: Why not? By using the open community to catch and fix problems earlier, Rogers expects a payback in lower insurance rates. He has some concerns about privacy: If Mr. Jones keeps backing into poles, is that because Mr. Jones is a bad driver or