SEO 2014 & Beyond: Search engine optimization will never be the same again!
Dr. Andy Williams
Format: PDF / Kindle (mobi) / ePub
If the SEO book/course you are putting your faith into was written before September 2012, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012. Strategies taught as best principles in early 2012 are now considered "black hat" or just plain risky in 2013. SEO 2013 & Beyond will tell you what you can do and what you cannot.
Let's look at what happened.
On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update.
On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO.
On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.
The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).
On 22nd May 2013, Google unleashed Penguin 2.0 which went far deeper than the original Penguin algorithm. This was not just a data refresh, but a major update to Penguin itself, and it’s only going to get tougher.
In August 2013, Google released a new Algorithm, called Hummingbird. This was a major change in the way Google sorts through the indexed pages. We probably haven't seen such a major update like this in over a decade, though chances are it has less affect on your traffic than Panda or Penguin.
Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts.
I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings.
In this book, I want to share with you the new SEO. The SEO for 2014 & Beyond.
Who am I?
If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I've written, and read some of the stuff my readers have written about me....
two general guidelines for backlinking. 1. Only look to get links on authority sites in your niche. 2. Try to be EVERYWHERE. It doesn’t matter if your link is on a Page Rank zero page, as long as that page resides on a site that has good authority. Two of the only measures we have of authority are domain age and domain Page Rank, so I suggest you use these. Look for domains that are 5+ years old, with domain Page Rank of 4 or more and you should be safe. Anchor text? With Google
traffic to our website. To a large extent, Hummingbird has changed this, though the changes were apparent long before Hummingbird was released. You can see this if you do a Google search. A lot of the pages that rank for any given term do not contain that term in the title. Some don’t even include it on the page. For example, if I search Google for the term honey bees dying, only 2 of the top 10 pages include that exact phrase in the title. Most don’t even include that phrase in the web page.
I would recommend you only point quality links at these backlinks. This obviously means more work on your behalf, but I’ll explain why it’s important a little later. The idea is to make each page linking to one of your pages stronger, and therefore able to pass more link juice to your site. Here it is as a diagram: In my opinion, many webmasters go wrong with this type of backlinks to backlinks. They often tend not worry about the quality of the backlinks to their backlinks. Instead they
profiting from Kindle takes work and dedication. Don't just expect to throw up sub-par material and make a killing in sales. You need to produce good stuff to be successful at this. The good news is that you can make a very decent living from writing and publishing on Kindle. My own success with Kindle Publishing As I explain at the beginning of this book, I published my first Kindle book in August 2012, yet by December 2012, just 5 months later, I was making what many people consider to be a
has a slightly different niche vocabulary, then we should see different theme phrases being used in each of the articles. Let's have a look at the epilepsy article first: The phrases are marked in blue. Here is a list of theme phrases found in the epilepsy article: activity in the brain atkins diet blood sugar causes of epilepsy epilepsy medication epilepsy medications epilepsy surgery ketogenic diet part of the brain seizure medicines temporal lobe vagus nerve Let’s repeat the