The Design of Everyday Things

The Design of Everyday Things

Donald A. Norman

Language: English

Pages: 288

ISBN: 0465067107

Format: PDF / Kindle (mobi) / ePub

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.



















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