The E-Myth Physician: Why Most Medical Practices Don't Work and What to Do About It
Michael E. Gerber
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Michael E. Gerber, bestselling author of The E-Myth Revisited shares his powerful insights to lead independent physicians to successful practices and enriched lives.
Michael Gerber has dedicated much of his professional life to the study of entrepreneurship and business dynamics. His E-Myth Academy is renown in the entrepreneurial world for its business insight and guidance as well as its inspirational advice.
In the E-Myth Physician, bestselling author Gerber returns to his roots in order to provide indispensable advice to doctors who own and run their own practices. Gerber provides excellent business insights into topics such as streamlining systems, effective small-business management practices, healthy patient relations and managing cash flow, all with the goal of freeing physicians from the daily grind of running a business and leading them to a happier and more productive life while doing the job they love - practising medicine.
Practice Plan The Practice Plan includes everything a Doctor needs to know, have, and do in order to deliver his or her promise to a patient on time, every time. Every task should prompt you to ask three questions: 1. What do I need to know? 2. What do I need to have? 3. What do I need to do? What do I need to know? What information do I need to satisfy my promise on time, every time, exactly as promised? In order to recognize what you need to know, you must understand the expectations and
always have to answer no to this question: Are you ready? This brings us to the subject of change. CHAPTER TEN On the Subject of Change Everything here shakes shivers bends blasts in fierce gamble CHARLES BUKOWSKI So your practice is growing. That means, of course, that it’s also changing, which means it’s driving you and everyone in your life crazy. That’s because, to most people, change is a diabolical thing. Tell most people they’ve got to change, and they will crawl into a shell.
dissatisfaction grew as their enjoyment shriveled; whose practice had become the worst job in the world; whose money was out of control; whose employees were a source of never-ending hassles, just like their patients, their bank, and, increasingly, even their family. More and more, these Doctors spent their time alone, dreading the unknown, anxious about the future. And even when they were with people, they didn’t know how to relax. Their mind was always on the job. They were distracted by work,
extreme closed end of the spectrum, we become a black hole so dense that no light can get in or out. Sadly, the harder we try to hold on to what we’ve got, the less able we are to do it. So we try still harder, which eventually drags us even deeper into the black hole of contraction. Are you like that? Do you know anybody who is? Think of change as the movement between where we are and where we’re not. That leaves only two directions for change: either moving forward or slipping backward. We
or that. That gets their attention because the expenses keep on coming. When it comes to money, to Flow, most Doctors are flying by the proverbial seat of their pants. No matter how many people you hire to take care of your money, until you change the way you think about it, you will always be out of luck. No one can do this for you. The Second Rule of Flow states that money seldom moves as you expect it to. But you do have the power to change that provided you understand the two primary