The Perfect Bait
Format: PDF / Kindle (mobi) / ePub
"When I was a student in art school, I had an idea of making a book. It would be about how to become a successful artist, as seen from the viewpoint of somebody who wasn’t successful yet.
Over the next ten years, I wrote down all the thoughts and methods that worked for my career, so that one day, if I ever DID become successful, I would have a “step by step” of how I did it. During this time, I’ve been very fortunate to do a lot of the things that I’ve always wanted to do, and live the way that I wanted to live.
In addition to doing art, I’ve also been lucky enough to meet some of my favorite artists, each very successful in what they do, and interview them at length. In learning their stories, I felt that it was time to put this book together."
want to keep moving up in your career towards your dreams, you will need to employ some strategic planning. When you take on a project, it should be for one of three reasons: One: there’s a significant amount of money involved, so doing the job will help you become more financially secure, which will in turn give you the freedom to concentrate on your own art later. Two: it’s a high-profile project that will lead to lots of exposure, which will lead to bigger jobs and help you move up in your
shipping worldwide. The only thing I got out of doing these broadcasts—and it’s a big thing!—was the joy of seeing other people draw with me. Unexpectedly, just like my Subway Sketch Group, my live Ustream broadcasts created even more exposure and my audience grew. I would get emails from viewers who scheduled their days around my broadcast, or who worked in a studio where everything would pause so they and their coworkers could watch and draw with me. All of this felt incredibly good. Then I
ever before. Everybody has a blog, everybody has a website. So you have to think, “What else can I do to stand out?” What’s out there now? There are always new innovations happening, so keep your eyes open. Watch out for them and think about how they can be applied to your craft. For example, broadcasting live over the internet using something like Ustream or Livestream. This technology is used for news, it’s used for interviews. Live streaming is used for so many different things, you just
Now, visualize yourself in their position: if you were using your own money to open a shop, how much would you be willing to pay for the logo? Maybe $300, maybe $1000, maybe $2000, maybe $5000. Consider what this store looks like, what it sells, and who this person is, and you can start to get a sense of their budget. Now, instead of working for John Smith, an independent shop owner, imagine this job was for a big, established company like, say, Nike, and they wanted a logo for a new product.
everything I tried, always failed or somebody told me no. When I wanted to quit business school in favor of art, what did my parents say? No. When I tried to get into animation at my number one choice for art school, did I get in the first time? No. Did I get into computer animation the first time I applied, even though I graduated at the top of my art class? No. When I tried to get a job as a concept designer—my dream job—did anybody hire me? No. Even back in high school when I tried to get